We are looking for a passionate Chinese marketer to join our growing team. You should be a strong writer, motivated, hungry to learn new things, detail-oriented and able to juggle multiple deadline-intensive projects at once. You should have 2-3 years of experience in Marketing to/in China.

We have a young, motivated team that gets things done but we have a good time doing it. We’re growing fast and breaking records.

Responsibilities include:

• Build a business development strategy to grow business within the Chinese-speaking markets in US and China.
• Identify and develop new potential partnerships, negotiate contracts and develop new relationships for Chinese-speaking market in both the US and China.
• Nurture ongoing partnerships within China and the US.
• Manage and execute marketing campaigns from concept to completion.
• Establish marketing strategies and calendar for outbound and inbound Chinese student travelers.
• Manage Chinese social media channels (Weibo, WeChat and more) including social ads, running campaigns to achieve customer acquisition goals.
• Translate and generate Chinese versions of email campaigns, landing pages, web pages, etc.
• Work collaboratively with internal team members on Chinese market SEO, PPC, design, email, public relations and more on marketing campaigns.
• Analyze trend and performance of Chinese market initiatives to understand and improve future campaigns.
• Represent the company at on-campus events and exhibitions, engaging with large groups of Chinese students and businesses about StudentUniverse.

Requirements:

• Chinese language native speaker
• 2+ years experience studying abroad in the US with an understanding of Chinese international students
• Bachelor's degree or equivalent in Marketing or related field
• Strong copywriting skills in Chinese
• Proficient English communication skills
• Experience with large-scale marketing projects and/or partner projects with Chinese businesses
• Willingness to work flexible hours to speak with Chinese partners outside standard business hours
• Photoshop and HTML skills a plus

Position reports to the Director of Marketing

About StudentUniverse
StudentUniverse is the world’s leading travel booking site for students and youth. Through negotiations with a network of global partners, StudentUniverse offers exclusive pricing and terms on flights, hotels and tours. Its Travel Services division handles client requests for groups and custom itineraries.

StudentUniverse launched in 2000 and is headquartered in Boston with offices in London, Toronto, New York and the Philippines. StudentUniverse believes that travel is essential to a modern education. Millions of students use the service every year.

For more information, visit our careers page

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