Senior Digital Marketing Strategist

Summary:

The Senior Digital Marketing Strategist will work with other members of the team on CPC/CPA advertising initiatives across multiple platforms but primarily within the travel aggregator space (e.g. Kayak, Tripadvisor). This is a very hands on role where the individual will be able see their impact on the StudentUniverse brand. The role requires campaign management, budgeting, report curation, negotiating and interfacing with partners. It is important to have Microsoft Excel proficiency, an analytical mindset, and an internal drive to solve problems. Experience in a web-based digital marketing role is necessary for success.

Note: This role works with StudentUniverse, whose parent company is Flight Centre travel group.

    Responsibilities:
  • Audit, optimize and build advertising campaigns
  • Handle daily, weekly, and monthly core account optimizations such as, but not limited to, list expansions, spend efficiency, ad copy, and targeting adjustments.
  • Use Excel and Tableau to track account performance for internal (marketing team optimization) and external (KPIs & Execs) audiences
  • Monitor search trends, best practices and techniques to ensure correct account spend/growth and to identify new opportunities
  • Proactively research campaign issues and formulate actionable solutions based off findings
  • A/B testing and conversion rate optimization
  • Bid management towards CPA targets
  • Create and manage reports and spend spreadsheets daily
  • Assisting in the preparation of monthly financials as needed
  • Perform ad hoc projects and reports

    Requirements and Skills:
  • Microsoft Office products basic knowledge is required; Excel proficiency is preferred
  • Familiarity manipulating and working with data; Analytical background is preferred
  • Experience in digital marketing (PPC, Affiliate, and/or Display)
  • History of critical thinking and problem solving
  • Attention to detail
  • Strong written communication
  • Ability to work autonomously
  • Ability to meet deadlines
  • Familiarity with Google Analytics
  • Bachelor's college degree is required

    Pluses:
  • Familiarity with Tableau
  • Experience in Email marketing
  • Experience in the travel or insurance industry

How to apply:
Please send a brief cover letter and your resume to jobs@studentuniverse.com – using the job title as your subject line.

About StudentUniverse
StudentUniverse is the world’s leading travel booking site for students, educators and youth. Through negotiations with a network of global partners, StudentUniverse offers exclusive pricing and terms on flights, hotels and tours. The Travel Services team works exclusively with groups to create custom itineraries.

StudentUniverse launched in 2000 and is headquartered in Boston with offices in London, Toronto, New York and the Philippines. StudentUniverse believes that travel is essential to a modern education. Millions of students use the service every year.

For more information, visit our careers page .