SEO Strategist

Summary

As our SEO Strategist, you will be responsible for managing the creation, implementation, and ongoing optimization of SEO and Web analytics strategies. In addition to developing and executing the campaigns, the SEO Strategist will also be responsible for monitoring and reporting on the performance and modifying the strategy as needed to maximize ROI. This role encompasses managing all SEO activities, such as keyphrase research, content development, and making website enhancements to increase rankings on all major search networks. You will also play a vital role in creating and implementing tracking codes from analytics platforms such as Google Analytics and analyzing Web data that contributes to our success. In-depth Technical SEO experience is a major plus, but you should be extremely comfortable performing crawls, taking care of Search Console, and working with development teams to ensure that the website is optimized, fast, and healthy.

    Responsibilities:
  • Define requirements and tasks, and execute implementation of SEO strategies
  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals
  • Collaborate, integrate, and train members of teams that belong to dev, systems, and marketing on best practices.
  • Work closely with PPC Strategists to optimize the best SERP strategies possible
  • Develop and implement link-building campaigns
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites
  • Communicate to internal and external team, and management on strategy/project development, timelines, and results
  • Monitor and evaluate search results and performance across the major search channels in order to improve rankings
  • Monitor and evaluate Web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Keep pace with new marketing industry trends and latest developments
  • Manage analytics systems, including Google Analytics and Google Tag Manager
  • Devise appropriate and effective systems/approaches for data collection
  • Independently perform analytics implementation testing and site audits

    Qualifications:
  • 3+ solid years experience in Search Engine Optimization
  • Advanced skills in Google Analytics and at least basics in Google Tag Manager
  • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
  • Experience working with CMS and building/administering content in multiple CMS environments
  • Outstanding ability to think creatively and strategically and to identify and resolve problems
  • Ability to foster strong relationships at all levels
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
  • Excellent analytical, organizational, project management, and time management skills
  • High-level proficiency in MS Excel, PowerPoint, and Word

    How to Apply:

    Please send a brief cover letter and your resume to jobs@studentuniverse.com – using the job title as your subject line.

    About StudentUniverse

    StudentUniverse is the world’s leading travel booking service for students and youth. Through negotiations with a network of global partners, StudentUniverse offers exclusive pricing and terms on flights, hotels and tours. Its Travel Services division handles client requests for groups and custom itineraries. StudentUniverse launched in 2000 and is now a part of the Flight Centre Travel Group. It is headquartered in Boston with offices in London, Toronto, New York and the Philippines. StudentUniverse believes that travel is essential to a modern education. Millions of students use the service every year.

    For more information, visit our careers page .